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ith a history dating to 1974,
All West is highly regarded as
a leading surveying, mapping
and geomatic solutions firm,
primarily serving the Western
Canadian oil and gas sector. In 2006, All West became
a member of the Altus Group. It was a major event
for our team of more than 230 staff, in a year that was
already exciting on many fronts.
THE ENERGY MARKET HAS soared for the last several years, and All West has been aggressive in capitalizing on the enormous growth opportunities of this environment. In fact, our 2006 day-to-day operations, growth and sales were the best ever for All West. We posted a 14% increase in revenue last year, which followed strong results in 2005. Despite coming into Altus well into the year, All West contributed significantly to the Fund in 2006, accounting for 22% of revenue, or $21 million, in 7.5 months.
WITH SUCH IMPRESSIVE achievements, however, come corresponding challenges in managing infrastructure and back-office operations. Joining Altus gave All West an established set of sophisticated procedures and best practices in critical administrative areas. All West now has improved internal controls and operational processes, thanks to the Altus framework. We are currently migrating to the Altus IT platform and already benefiting from Altus’ human resources and accounting infrastructure.
ALL WEST’S BUSINESS involves facilitating the licensing process required to drill oil and gas wells in Western Canada. Clients typically approach us after they have completed geological and seismic tests that indicate a particular area shows the promise of holding oil or gas reserves. The next step involves targeting specific sites for drilling. All West is called in to survey the geographic and topographic elements of the land in question, to establish whether that property presents a feasible environment for drilling. In particular, we look for specific features, such as creeks, that might preclude drilling a well, and work with clients to ensure that exploration can proceed within all federal and/or provincial guidelines.
OUR WORK, WHICH is entirely fact-based and neutral with respect to interested parties, also includes staking out the boundaries of well sites and drawing plans, both of which are essential elements of the client’s eventual licence application to actuate land and drill wells. While the lion’s share of All West’s work falls into the survey category, we’re also proficient at performing drafting and mapping services, and frequently sell those to our existing clients.
TECHNOLOGY IS A major driver of change in our field, and All West has always embraced the newest developments on that front. We are far ahead of the competition in terms of our adoption of leading-edge applications. Our web-based platform, for example, offers clients remote access to all mapping and surveying information for every project we work on. Clients can view all of their existing dispositions, aerial photos and other documents at any time, to determine what they need before ordering a job. Similarly, once a project is underway, they can access and even add to their latest plans from our interactive website, enabling them to view a complete record of all the data All West has developed that affects a certain piece of land.
IT’S A VIRTUAL filing cabinet that delivers secure and confidential access to mission-critical information, which translates into a huge advantage for them in the ultra-competitive industry in which they operate. In fact, we’ve even had clients place documents created by our competitors on the site, because of the pressing need for 24/7 access to these materials. The web-based application also means that documents posted there are living documents, which can be constantly updated and altered. That tends to extend the mandates, since documents can continue to be worked on with minimal effort.
BY EMBRACING TECHNOLOGY, All West has also boosted its own productivity. We recently developed the ability to automate the drafting of certain types of plans, saving time while simultaneously preserving the high quality for which we’re well known.
GETTING THE MOST out of our professionals’ time is a constant priority for us since the chase for talent is intense in our business. Thankfully, our progressive work environment has helped All West attract and retain employees. We are considered the employer of choice in our field and have an enviable track record in keeping our best and brightest. All West is unique in having a diverse internal culture and a national recruiting strategy, which gives us access to a broad talent pool.
STRONG CONTINUED GROWTH is forecast not only in our current markets, but also in other Western Canadian regions. All West plans to move into Saskatchewan and northern B.C. in the months ahead, to capitalize on burgeoning oil exploration there, while a fair amount of business continues to be generated by the Mackenzie oil and gas pipeline, reflecting the 90% of our mandates that are energy-related.
RISING OIL AND GAS prices have undoubtedly fuelled our strong growth. But we are careful to note that All West’s business is not exclusively dependent on historically high energy markets, because we focus on providing our clients with a value-added product. In addition to our web-based platform, All West has been at the forefront of incorporating our maps onto handheld GPS technology, allowing clients to move about in the field with constant access to the critical information contained in our survey reports. That GPS leadership also extends to a vehicle tracking system we developed that we may be able to license and sell to other parties. We’ve launched these initiatives to capitalize on the current strong market by developing competitive advantages and business lines that will support us, if the oil and gas market softens at some future point. In contrast, the bulk of our competitors’ offerings are basically commoditized.
ALL WEST IS firmly within the Altus family: within our first year we’ve been able to cross-sell work from our clients to the Tax practice group, and we expect to refer more work to other practice areas in the future. In addition, the web-based application All West developed is now proprietary to Altus at large, and all practice areas can leverage this technology for the benefit of their clients.
WE SEE OUR growth remaining at 2006 levels in the coming year, given the signals we’ve been getting from our clients and the mandates that are flowing to All West. The market demand for our range of services remains strong, and our new home within the Altus family points to another positive year ahead for us.

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